Social Proof MVT Report

Multivariate Test (MVT) is a well-known statistical technique for testing a hypothesis on complex systems in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations. MVT allows retailers to compare different settings and configurations to statistically prove which condition drives the desired customer behavior more accurately.

You can measure the user behavior on Social Proof Dynamic Experience for the various KPIs under MVT. Multiple tests can be created, but each test consists of one treatment and one control for a desired percentage of traffic for each treatment.

A/B Testing using MVT

A/B Testing can be done for social proof through the Social Proof test using MVT to test between Social Proof ON versus Social Proof OFF. The control is based on the social proof enabled or disabled for the site.

Enabling/Disabling Social Proof for the Site

Perform the following steps to enable/disable the social poof for the site:

1. On the Omnichannel Personalization Dashboard page, go to Admin > Site Configurations RR.

   The Site Configurations page is displayed.

   

2. In the search box, type 'social proof'. When you start typing, the site configuration matched with the search are displayed under the other site configuration section.

   • Select the checkbox social proof api service enable to enable the social proof for the site.

   • Unselect the checkbox social proof api service enable to disable the social proof for the site.

   

Creating Social Proof MVT

Prerequisite

Disable the social proof for the site before creating a Social Proof MVT (Social Proof On vs. Off Test). For more details about creating a Social Proof MVT, see Social Proof MVT.

Viewing Social Proof MVT Report

1. On the Omnichannel Personalization dashboard, go to Optimization > MVT.

   The Multivariate Tests page displays the list of active and future tests are displayed.

2. Click Report on the corresponding test that you want to view the report.

   

3. Click Add dimension filter. The window is displayed to select the dimension type.

   

4. Select the Page Type metric from the first dropdown list and select the required dimension type from the second dropdown list to filter the reports.

   In this example, Add to cart page is selected.

   

   The available dimension types for the Page Type metric are:

   • Add to cart page

   • Cart page

   • Category page

   • Email page

   • Generic page

   • Home page

   • Item page

   • My recommended product page

   • Purchase complete page

   • Search page

   • Wishlist page

5. Click Confirm.

   Reports are generated as per the filters applied for the test.